Your lore builder
Eric Hungerford
Hello, I’m Eric, founder of Lore Design Studio.
While growing a startup creative agency from 2015-2021, I discovered something truly transformative for your business:
A way for you to communicate with your best prospects so that they know and feel, “This is for me.”
When things changed
One day, while working at a creative agency, a client handed us a solitary scroll. I’ll call it a “brand map.”
The brand map contained the organization’s mission, values, voice, audience, brand promise, and more. Suddenly, every design decision would come to us naturally, like following a map already charted.
So, I reverse-engineered that brand map and made a questionnaire.
How I learned what “branding” really is
The years that followed that moment doubled our creative agency’s revenue for six consecutive years and helped us deliver alignment and compelling design for the many organizations we served.
I knew then: the real quest was never about quality design alone, but about crafting a compelling story that moves your customers closer to you.
Through the years, we refined our questionnaire and services. Now, I have helped 100+ clients avoid having their marketing get lost in a forgotten “sea of sameness.”
WHAT’S DIFFERENT ABOUT LORE
I’ve simplified creative work to focus on what moves you toward your goals.
How? By working with one client at a time.
Here’s what that does for you:
With no extra projects in the queue,
You get work done fast.With a streamlined system,
we minimize meetings.“One-at-a-time” dedication means
quality every time.
When you and I work together, I give you the same gift I received when I discovered the brand map—you become empowered with invigorating clarity as you embark on the next chapter of your story.
How it works
Contact Form
1.
Fill out the no-obligation contact form to give me the basics of your business goals.
First Chat
2.
You and I will discuss what working together will look like and determine whether we have a good fit.
Build Your Lore
3.
You’ll bring your expertise, I’ll bring mine, and we will work together to design solutions.
“Eric’s designs are selling our products to retailers before they even try it. Name one time he disappointed. I’ll wait.”
–Matthew Marshall
Stein Bros. Hot Sauce
“Eric! This looks so good! I'am smiling from ear-to-ear–a face full of teeth.”
–Kristin Vanderloos
Soulution
“My boss and everyone I’ve shared your web designs with really love it!”
–Maxx Raths
Ridgewater College
Trusted Partnership
Excellence Directory aims to be the world’s largest directory of Christian professionals.
Career Notes
Industries Served
B2B
B2C
Real Estate
Banking
Nonprofit
Food & Beverage
And More
90+ Clients Served, Including
Education
Milwaukee Institute of Art & Design, B.F.A. in Illustration
Google: Foundations of User Experience Design
Google: Start the UX Design Process: Empathize, Define, and Ideate
So many books
Job Positions Held
Senior Art Director
Branding Director
Creative Director
Senior Copywriter
Highlights
Supported startup agency growth through coaching & team development for a senior copywriter, art directors, and graphic designers. Led the core productized service that helped bring a 618% annual revenue increase over six years.
Leveraged UX “Design Thinking” leadership to deliver over 75 brand identity systems, including long-form brand guidelines documents for B2C, B2B, and nonprofit clients.
Awards
First Place in Missouri’s First Congressional District for the Congressional Art Competition
First Place: St. Louis Artist Guild Scholarship Award of Excellence
Grand Prize Scholarship Winner: “Art of Sportsmanship” NCAA Contest Sponsored by Coca-Cola
Milwaukee Institute of Art & Design 2/3 Scholarship (merit)
