Eric Hungerford
Behind The Lore Builder
I graduated from The Milwaukee Institute of Art & Design in 2009 with a BFA in illustration, going straight from college into a recession. I married my high school sweetheart and found myself in great need of stable income. I temporarily set aside my illustration degree for a graphic design job and soon learned to love the art of creative problem-solving through design.
I later found myself teaming up to help grow a startup creative agency from five to twenty-five employees and seeing annual revenues increase by 618%. I learned voraciously from my mentor and relentlessly eliminated unnecessary hang-ups that hindered epic, effective creative work.
Four kids later and 16 years into my art and design career, facing unprecedented cultural sea changes, I still believe that our God-given creativity will make a way.
Welcome to the crucible-forged branding process designed to make your brand a category of one, if you dare.
Let’s team up and build your lore.
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"Name one time Eric Disappointed. I'll Wait."
Matthew Marshall
Stein Bros. Hot Sauce -
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“Eric! This looks SO good! I am smiling ear-to-ear – a face full of teeth.”
Kristin Vanderloos
Soulution -
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“My Boss and Everyone I've Shared your designs with really love it!”
Maxx Raths
Ridgewater College
Career Notes
Industries Served
B2B
B2C
Real Estate
Banking
Nonprofit
Food & Beverage
90+ Clients Served, Including
Voltage Agency
M1 Bank
Ridgewater College
Boost Radio
Joy FM
MGA
Upshot Coffee
ArtSpeak Creative
True Story Creative Studio
Education
Milwaukee Institute of Art & Design, B.F.A. in Illustration
Google: Foundations of User Experience Design
Google: Start the UX Design Process: Empathize, Define, and Ideate
So many books
Job Positions Held
Senior Art Director
Branding Director
Creative Director
Senior Copywriter
Highlights
Supported startup agency growth through coaching & team development for a senior copywriter, art directors, and graphic designers. Led the core productized service that helped bring a 618% annual revenue increase over six years.
Leveraged UX “Design Thinking” leadership to deliver over 75 brand identity systems, including long-form brand guidelines documents for B2C, B2B, and nonprofit clients.
Awards
First Place in congressional district for the Congressional Art Competition
First Place: St. Louis Artist Guild Scholarship Award of Excellence
Grand Prize Scholarship Winner: “Art of Sportsmanship” NCAA Contest Sponsored by Coca-Cola
Milwaukee Institute of Art & Design 2/3 Scholarship (merit)
Process Overview
Build your lore by aligning story, visuals, and customer touchpoints.
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The 1.5 hr. workshop designed to get at the heart of your story and maximize your unique advantages so you can connect with your best customers.
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Once you have experienced the feeling of confidence and clarity from your Lore BrandMap, you’ll be ready to build your brand’s story, visuals, and customer touchpoints.
Branding Portfolio
