FROM “BASIC” TO “FULL HEART & FULL FLAVOR”

The Gingham’s brand identity design came down to conveying the feeling of good ol’-fashioned homestyle.

Come on in and step into a simpler time—one in which you’re cared for and, if you’re lucky, someone might call you “honey.”

The logo pays tribute to a uniquely American kind of comfort and to the restaurant’s namesake—the gingham pattern.

The brand identity helps future customers feel that feeling before they reach the front door.