Logo Design, Copywriting, Brand identity Design, Web design

Legacy Companies

Legacy Companies brings together every home service, from building to maintenance. They needed a single visual design system that could be applied to the umbrella company and all of the sub-companies. For Legacy, entering The Lore Process became a way to distill a big, hairy design challenge into a single brand expression. How can one brand combine ideas of enduring legacy, homes, strength, stability, and upward growth? The right questions lead to the highest-impact outcomes possible. Now, with a strong brand foundation established, Legacy Companies positions itself to expand its marketing initiatives to grow with them.