Logo Design, Brand identity design, Custom font,
Print Design

Gingham’s Homestyle Restaurant

How Convey a Restaurant’s Flavor Using Branding

The Gingham’s project came down to capturing the feeling you get when you taste that good ol’ fashioned homestyle. Come on in and step into a simpler time—one in which you’re cared for and, if you’re lucky, someone might call you “honey.”

The logo pays tribute to a uniquely American kind of comfort and to the restaurant’s namesake—the gingham pattern.

The brand identity helps future customers feel that feeling before they reach the front door.