Logo Design, Brand identity design, Custom font

Gingham’s Homestyle Restaurant

The Gingham’s project came down to capturing the feeling you get when you taste that good ol’ fashioned homestyle. Come on in and step into a simpler time—one in which you’re cared for and if you’re lucky, someone might call you “honey.” The brand identity helps future customers feel that feeling before they reach the front door. The logo pays tribute to a uniquely American kind of comfort and to the restaurant’s namesake—the gingham pattern.