Main Street Church

The logo design for Main Street Church combines multiple qualities into a simple mark. The Main Street Church logo features:

Community, abstractly communicated through a “gathering” of shapes.
A cobblestone street, which accurately reflects the setting of the storefront church.
The letter “M” which also can function as a crown, indicating "kingdom.”
The diagonal shapes convey forward motion.

The identity had to reflect the qualities of the culture: unhurried, timeless, understated, alive, and intentional.