Logo Design, Brand Identity Design

House Plan Select

Working alongside True Story Creative Studio, I developed a logo and brand identity for House Plan Select, a client that serves land developers, builders, and homebuyers. Sometimes all a brand needs to stand out in the market is visuals that match the quality and ingenuity of its product. The “House Plan Select” brand identity shines as one such example.

The logo mark features an intentional asymmetry that reflects luxury home designs. Through simple shape structure, the mark evokes “modular” and hints at the kinetic quality of various shapes coming together in a structure. Can you see the hidden mouse cursor in the logo?